Pomar Solidário (Solidary Orchard) is a communitarian fruit and vegetable takeout in Brasília, Brazil. A place where amateur producers can share their surplus with their community and donate it to NGOs.
10 months Jan 2019 - Jan 2019
UX and UI designer Service designer
Produce loss in the Park Way neighborhood
Sharing station (Network + App)
In the neighborhood of Park Way (Brasilia, DF), research showed that 97% of residents grow food in their yards. At the same time, 55% mention food loss in their home production, generating an annual loss of tons of fruits and vegetables in the region — mostly organic.
Our goal is to reduce waste by connecting people. Through a product-service system, the community trades their harvest in the morning. While in the afternoon, Education NGOs take the surplus to feed their students.
Understand how product and service work together
UX research revealed that exotic fruits were more prone to be wasted due to a lack of information about them. Therefore, we included an AI feature to help users identify these fruits and their properties.
Since the launch in 2019, we have been able to:
See the project in detail
Access Pomar's website
Project developed as my bachelor thesis from University of Brasilia.
Gold medal in the Brazil Design Award.